#market research

#market research

The idea for Keplar was conceived in 2023 when Dhruv Guliani (above right), previously an engineer at Google, where he worked on speech and voice AI models, and machine learning engineer William Wen, participated in the South Park Commons founder fellowship program. The duo spoke with market researchers and brand managers and realized that the tools these professionals rely on - written surveys and interviews conducted by humans - can now be replaced by conversational AI.

This year's IAA could almost be considered a Shanghai Auto Show exurb, with all the Chinese brands swarming the exhibition halls and announcing grand plans. It can be overwhelming. This year, yet another Chinese brand, GAC, announced its intention to bring the somewhat reasonably priced Aion V to Europe. There are a lot of Chinese brands in Europe, surely they can't all be doing well, no?

startup, which launched in 2024, has developed a platform that generates AI personas that help companies test how their product, marketing, branding, and other content might be perceived. "We primarily use AI agents that chat with each other, mimicking how real humans influence each other," cofounder and CEO James He told Business Insider. "We try to capture that artificial society, and how it will respond to any input. It can be a marketing message or a product proposition, and we produce analysis for our customers."

For something so critical to our job, we don't just want it done, we need it to be excellent.

In higher education, the best market research means more than just gathering data-it means showing up as a consultant. That's something I've really learned throughout my career.

Negotiation begins long before you submit an offer. It starts with gathering data and assessing the overall situation.

Hands-off, eyes-on driver-assistance systems are now the No.1 desired feature among new car buyers in America, with 43% showing interest, a significant increase from last year.

To determine the most commonly-held skincare concerns, Borghese's staff crawled through posts on the "skincare addiction" subreddits across global markets, including the US, UK, and Italy.

A study commissioned by property portal Zoopla indicates that a well-placed garden or a refreshing swimming pool could add thousands to a home's asking price during the warmer months.

Identifying genuine market needs through research is crucial. By analyzing user pain points and industry trends, you create solutions that people truly want.

The IoT arena has been growing strongly, with cellular IoT module shipments rising to 514 million units in 2024, a 22% increase year on year.

75% of surveyed Americans believe 75 miles of range is adequate for daily driving demands, while 92% acknowledge the importance of investing in EV technology.

Without placing a great deal of focus on your customers, you risk offering what you think people want rather than what they actually need.

Catching Fresh Market Insights with Manus.im allows me to identify unserved problems through conversations in niche online communities, guiding my app development process.

Oatly's marketers prioritize a real-time understanding of culture over traditional market research, allowing them to innovate and respond quickly to emerging trends.

"It clicked the moment I realized that the real magic happens at the intersection of creativity and strategy... That's when design starts changing industries, shaping behavior and moving the world forward."

The right transcription tool should summarize conversations, highlight next steps, sync with your project stack, and surface answers instantly. This is crucial for efficiency.

Desk research can save time and resources while significantly enhancing user research outcomes, yet many product teams overlook it in favor of direct user interviews.

The average monthly cost for a 500 Mbps plan was $57.66, and a 100 Mbps plan was $49.11, indicating a shift in consumer perceptions toward broadband standards.

Craft beer's dollar sales and volume have faced significant declines as summer approaches, indicating potential challenges in sustaining market growth amid competition.

What we are seeing in the marketplace is that indeed, consumers are bullish about 5G, and those who have it are very satisfied with the service.

In the bustling economic environment of today, finding the right financial strategy is crucial for business expansion.

Amazon was known for their innovation and seamless integration into everyday life, leading the rankings in MarketCast's third annual Brand Fandom report.

Traditional consumer research often samples the opinions of one-time triers and repeat-purchasing fans. This methodological error may not mean much for brands with straightforward use cases...